# Sridhar Dhulipala > Sridhar Dhulipala is a designer and strategist in Bengaluru, India, and the founder of SAX (Strategic Advisory for Experience). He designs how people, AI agents and institutions work together: comprehension in digital public infrastructure (DPI), and context and proof in enterprises that use AI agents. He was Infosys's first designer, designed India's first internet banking application (1997), and is Principal Advisor (Design) at UIDAI, where he works on the new Aadhaar app. Key facts: - 1997: He designed India's first internet banking application at Infosys. - 200M+: Learners on DIKSHA, which grew from the EkStep platform whose Digital Labs he led. - 69.7M: Downloads of the new Aadhaar app (and 13.8M updates by users), 21 Jun 2025 – 14 Oct 2026. He is Principal Advisor (Design) at UIDAI. - Author of The New Enterprise manifesto (16 October 2026): twelve theses, five contracts and eleven measures, including the intent defect rate. - Visiting faculty, National Institute of Design (NID), Ahmedabad, since 2011. - Contact: sridhar@sax.llc · book 20 minutes: https://calendly.com/saxllc · https://www.linkedin.com/in/dhulis ## Pages - [For enterprises](https://sax.llc/enterprises/): advisory for IT services firms, global capability centres and banks; fixed-fee engagements. - [For public systems](https://sax.llc/public-systems/): AI on DPI and design for comprehension, for governments, multilaterals and foundations. - [The New Enterprise](https://sax.llc/the-new-enterprise/): the full manifesto. - [Work](https://sax.llc/work/): case cards, each pairing the idea with what shipped. - [About](https://sax.llc/about/): biography and career. - [Speaking](https://sax.llc/speaking/): talks and formats. - [Contact](https://sax.llc/contact/) ## Work - The new Aadhaar app (2024 – now · UIDAI): Billion users, million journeys: one canonical journey for every resident, told a million ways, each fitted to the person in front of the screen. Shipped: Design behind the new Aadhaar app, as Principal Advisor (Design) to UIDAI; Directed the redesign of uidai.gov.in; Selective disclosure: a resident shares only the field a transaction needs. 69.7M downloads and 13.8M updates by users, 21 Jun 2025 – 14 Oct 2026. - An AI-first national DPI (2026): A national public system designed AI-first: inclusive for people who prefer their own language and voice, efficient to run, and owned by the agency that runs it. Shipped: Architecture of QR-code credentials that can be verified offline, building on my UIDAI and EkStep work; Verifiable, guardrailed AI content generation with adversarial quality checks, through a technology start-up I brought into the architecture; A design system and a multilingual voice assistant; Built through AI coding agents, then handed to the owning agency with its architecture, deployment and next steps documented. - The New Enterprise (2021 – 2026): By 2031 leading enterprises will run on three facts: execution is cheap, context is dear, and every action can be proved. Agents carry the proof; people carry the context. Shipped: A manifesto: twelve theses, five contracts and eleven measures; An A1 poster of the architecture, as a service blueprint with five lines; An essay, The New Arrangement of Collaboration, on how IT services firms can price context rather than code; Roots in my 2021 deck, The Future of UX and AI-driven Opportunities. 11 named measures, from intent defect rate to energy per outcome. - Comprehension, the missing layer of DPI (2025 – 2026): Comprehension, not access and not enrolment, is the true unit of digital inclusion. India built identity and payment rails. Next it must build the comprehension layer. Shipped: Kya Likha Hai (KLH): a protocol that explains the consequence of a high-stakes act by voice, in the person's language, before the act; The comprehension artefact: a record of understanding beside the record of consent, with a teach-back check; Five working instruments in the browser: Claude does the reasoning, Sarvam does the Indian-language voice; Speaking Digital, a book manuscript of 92,000 words. - DIKSHA, learning at population scale (2015 – 2018 · EkStep Foundation): Learning for every child in India, built once as open, shared infrastructure that any state can adopt, rather than as one more app. Shipped: Head of Digital Labs: design and field research for the early EkStep platform; Frameworks for learning at population scale; The platform became Sunbird, which runs DIKSHA. 200M+ learners on DIKSHA. - India's first internet bank (1995 – 2006 · Infosys): Design as a discipline inside an Indian software exporter, in the years when Indian IT invented offshore delivery. Shipped: Infosys's first designer; Designed India's first internet banking application, 1997; Founded the Infosys UX practice, 2001–02; Co-invented a patented framework for software requirements specification; Infosys Chairman's Excellence Award for Innovation. 1997 India's first internet banking application. - Building with AI, not only advising on it (2026): I do not write code. I build working systems through AI coding agents, and I write the checks before I write the prompts. Shipped: AI Radar: a weekly digest of AI news from 55+ curated feeds, as an installable web app with push notifications; An AI-native redesign method, written as an AI skill: 8 of 8 test cases passed with it, 4 of 8 without; A tool that rebuilds a running web app as an editable Figma file; Every instrument and the national DPI on this page, built the same way. - HSearch, big data as a product (2008 – 2015 · Bizosys Technologies): Search and machine learning over an enterprise's own data, sold as a product from India rather than as hours of service. Shipped: Co-founder; Director, Product Management; HSearch, a big-data and machine-learning search product; Founder-donor of the iSPIRT Product Circle, in India's software-product movement. Top 10 NASSCOM, 2012. ## Writing - [The New Enterprise Manifesto](https://sax.llc/the-new-enterprise/) (2026-10-16): Twelve theses for the enterprise of 2031. Execution is cheap, context is dear, and every action can be proved. Agents carry the proof; people carry the context, the judgement and the reasons. - [India records consent. It does not record understanding.](https://comprehension-artefact.vercel.app/oped) (2026-07-19): Every eKYC flow records a person's consent. None records whether the person understood what she agreed to. The comprehension artefact is the missing second record, and this op-ed comes with a working prototype.